The Most Important Question I Ask

I often find the best rules of thumb for life go hand-in-hand with the best rules for writing and editing. In this case, a parenting tactic is one of the strategies that has wide-reaching applications at the end of an interview.

“Do you have anything else you want to tell me?”

While this may have been used as a shame tactic on teens forming lies of omission (not saying it was used on me, not saying it wasn’t), in an interview with a source I use it as a catchall. Usually the answer amounts to not much–“No, I think we’ve pretty much covered it”–or a PR pitch that I didn’t need. But the few times it’s come in handy it doesn’t just serve as a CYA policy, but given the story the most important facets and details. When a longer interview goes well, a source warms up and might be willing to share something they hadn’t thought of or been willing to at the beginning of the conversation, particularly for cold calls.

For Pearl Harbor survivor Will Lehner’s story, the most important piece of the puzzle didn’t appear until I asked that question, thinking the conversation was wrapping up–not only starting. His ship sank a Japanese submarine about an hour before the attack, and for years, it wasn’t on record. Few would believe him or his fellow sailors. It wasn’t until 2000 he went with a team led by Bob Ballard (the guy who found the Titanic) to search for the sub, and not until 2002 with another research team that it was uncovered and his story “checked out,” gumshoes. Little old me? I didn’t know any of that until after we had talked about Indiana, driving (the next time he’ll need to renew his license he’ll be 103) and his post-military career.

Click here to read how Lehner’s incredible story was stitched neatly into a full circle over six decades.

Cate Blanchett’s got news for healthcare: Women aren’t a “niche.”

If you are reading this, you are probably a woman. Not because it’s women’s history month in the States. Not because International Women’s Day falls this week. Not because only women are interested in women’s writing but because there are more women than men in this world. LinkedIn’s “Pulse” picked up the story for its healthcare section (because probably about half of its readers–or more–are ladies). The medical industries need to consider and invest in this fact.

I had the pleasure of speaking with a life sciences investor and healthcare thought leader Anula Jayasuriya who made this interesting connection: Replace the movie-related words of Cate Blanchett’s fantastic girl-power Oscar acceptance speech with healthcare words.

Women-centered movies aren’t a niche. Neither is women-centered healthcare. Favorite quote:

“People call women’s health a niche, and it’s hard for me to parse that–because how can 51 percent of the population be a niche?” Jayasuriya said.

Click on over to watch Blanchett’s speech and read about the trends driving dollars and doctors to create women’s health solutions.